Education plays a key role in a society． It is the medium through which individuals learn many of the language，concepts，and other skills that are indispensable in a modern society．It also supplements the family’s role in socializing the young people into the values and norm s of a society. Educational levels also affect various business functions． A high level of illiteracy suggests the use of visual aids rather than printed manuals；if technology is marketed，the product sophistication will depend on the educational level of future users.

Pakistan is a country where 73.8％ of the population is illiterate，so it is unlikely to be a good market for popular books，also promotional material

containing written descriptions is unlikely to have an effect in that country．It is far better to use pictorial promotions．

Another important aspect of education is its role as a determinant of national competitive advantage． The leader of this area of research has been Michael Porter of Harvard．As he states：

With a long tradition of respect for education that borders on reverence，Japan possessed a large pool of literate，educated，and increasingly skilled human resources…Japan has benefited from a large pool of trained engineers．Japanese universities graduate many more engineers per capita than in the United States…Primary and secondary education is highly competitive…Japanese education provides most students al over Japan with a sound education for later education and training．A Japanese high school graduate knows as much about math as most American college graduates.

Porter’s point is that Japan’s excellent education system was an important factor explaining the country’s postwar economic success．

4.Conclusion

From what we discussed above，we can conclude that there is a link between successful global business and cultural awareness and sensitivity，and a lack of cross-cultural understanding and adaptation in marketing and product development can only lead to the loss of market share，and cost the companies a great deal of money，time，and embarrassment．

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